About Us

Dorsch Auto Group

For over five decades, Dorsch Auto Group has proudly served the greater Green Bay community with integrity, dedication, and a people-first approach. As a third-generation, family-owned dealership, we are driven by a clear vision—to be the dealership of choice, known for our trustworthiness, hospitality, and ability to deliver the best possible purchase and ownership experience.

Our mission is centered on building enduring relationships with our customers, employees, and the communities we serve. We achieve this through personalized service, gracious hospitality, and a deep-rooted commitment to growth and giving back.

Whether you’re purchasing your first vehicle, servicing a long-time favorite, or joining our team, Dorsch Auto Group is committed to delivering excellence every step of the way.